website to support the release of your favourite band or
artist’s latest album
Business objective Marketing objective: Increase sales of
Business objective Marketing objective: Increase sales of
the album and ensure chart success
The role of the communications: Deliver a world class digital
The role of the communications: Deliver a world class digital
experience that gets both fans and media excited about the
upcoming album release and achieve cut through in a crowded
Market place: Get — fans of your chosen artist
To — pre-order the album and get involved in the campaign
Market place: Get — fans of your chosen artist
To — pre-order the album and get involved in the campaign
through sharing content with their network
By — creating a world class digital platform that encourages
By — creating a world class digital platform that encourages
fans to engage with the campaign at every available opportunity
Considerations: Must be global — The band/artist has five key
Considerations: Must be global — The band/artist has five key
markets (Australia, USA, UK, Germany and France)
Promote activation points — Promote key ‘activation’ points
Promote activation points — Promote key ‘activation’ points
(shows, signings, appearances etc) across the five key markets
Use mixed media — A combination of image, audio and video
Use mixed media — A combination of image, audio and video
should be used to communicate your message
Remember: This is a campaign website. It will be live for four
Remember: This is a campaign website. It will be live for four
to six weeks ahead of the launch and approximately four weeks
afterwards
Deliverables: Low-fidelity wireframes in an optional format
Deliverables: Low-fidelity wireframes in an optional format
Design of a desktop and mobile version of your idea
Grids download: http://bit.ly/1Qv7SEH
Background / Considerations
The processes and procedures invlved in designing for screen.
Grids download: http://bit.ly/1Qv7SEH
Background / Considerations
The processes and procedures invlved in designing for screen.
The relationship between deisgner and developer.
The role and skill set of the developer (and where you would
The role and skill set of the developer (and where you would
find a developer to work with)
Research - artist, music, label, audience, concept, interaction.
Mandatory Requirements
To show a good understanding of design for screen through
Research - artist, music, label, audience, concept, interaction.
Mandatory Requirements
To show a good understanding of design for screen through
documented and ongoing design and development.
Your content should demonstrate an understanding of design for
Your content should demonstrate an understanding of design for
screen, which includes but is not restricted to layouts, usability,
and designing for your audience.
Your finished product should show an understanding of the role
Your finished product should show an understanding of the role
of a graphic designer in screen-based delivery, as well as
demonstrating industry standard requirements.
Correct labelling of your work on your blog is essential. Failure
Correct labelling of your work on your blog is essential. Failure
to organise your work clearly will affect the assessment of your
work.
Deliverables
BLOG
Wireframes
Design for desktop
Design for mobile
Design boards
Deliverables
BLOG
Wireframes
Design for desktop
Design for mobile
Design boards
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