I want everything that I do to represent the band to do this I listened
and assessed current/old music alongside themes for music videos
to create a small character base. My key words from the mind map
were:
- Fun
- Adventure
- Love
- Animals
- Passion
- Progression
- Personality
Because my band is changing and in effect growing I want to
be able to show this through the interactive website my concept
is to slowly reveal the bands new identity but by doing so not putting
under a negative light but rather a much more positive one by possibly
using tag lines and quotes from their current site. By showing the
band is changing fans will become intrigued to find out more by
making this experience daily users are likely to come back and find out
more hopefully leading to an indirect sale because of curiosity.
To engage with my audience I felt I needed to make my promotional
site almost constant for at least 14 days to encourage excitement in
my audience. I created a list of what I could do on the 14 days although
not permanent or in the correct order this will engage the audience to
continue using the site and feel involved, I also had an idea to create a
jigsaws puzzle which could be used every day hidden on the site so users
are forced to look for clues and pieces although in this example I have
used a jigsaw piece this could be a different puzzle - I used this as an
example because there is a possibility of revealing the bands new identity
right at the end in the form of the new album artwork.
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