OUGD505 Brief 2 - Task 4

Todays study task was based on politics and the facts based around young voters,

"A YouGov survey published in May 2014 stated that less than half of eligible young people planned to vote in the general election."

How could graphic design be used to ensure that more than 41% of 18-22 year-olds actually participate in the election process?

In my team we tackled this brief head on by identifying the problems with this question - like in study task 2, some of the reasons we believe students don't vote are; 

No incentives

Does my vote really count

Can we really trust the politicians?

They talk shit - Plain and simple whats actually coming out of their mouths?

Most of their policies don't apply to young people

They make it difficult for us to vote, register every year?

Lazy 

The manifesto's are way too long and confusing - we aint gonna read that.

Although myself I vote and have since I turned 18 there is still not enough done to engage young people, many aren't taught about the importance and feel irrelevant to the whole process - many believe their vote will not count, often or not the manifestos are so complicated those who have an inkling to learn are immediately put off. The problem is that politician party's are not targeting their biggest market teens.

How can we target the age group 18-22? How can we make this age range vote?

In response to our identified problems we then went onto thinking about how this could be rectified and how we could solve this problem; here are some of our soloutions.

There lots of solutions to the problems we have identified such as; 

No sign up

Incentives - free stuff

To the point policies 

Get rid of the bias and bull shit - running the country isn't supposed to be childs play tell us what we want to hear.

Make it less dry

Get rid of the Jargon

these are only some of the solutions to our problems, we felt the best way to target our audience was to create a non biased collection of manifesto's for each party, in effect a jargon buster guide - this will and would target everything someone our age would need and want to know without being force fed or told what or who we should vote for - to do this we will research individually into campaigns both related and no related that are effective. 

because we have decided on how to target our problem we have all picked a political party to create a small publication for this will be in the form of a hot dog fold - it will then open out to become a poster - which they may or may not want to use, these publication can be handed out at colleges/universties, even on the street and on public transport. Mid next week we will convine to show both our research and designs for the publication. It is really important for everyone to vote so lets tell our age group why they should be voting and also let them chose for themselves.

Lets not be sheep.

Pretty good looking sheep.