Wednesday, 11 March 2015

OUGD406 Brief 3 - Whitney Museum Re-Brand

The whitney museum specialises in modern and contemporary art
the experimental jetset believed it was only right for the Museum 
to have a new contemporary look.

 "Experimental Jetset were hired to rebrand this established institution, 
imbuing it with a sense of fun and experimentation that better represents 
the artists on display. The Whitney’s new logo mark, a malleable ‘W’, 
is a bold, confident symbol that can be reimagined and reinterpreted to suit 
the museum’s diverse needs. There’s not many institutions that would 
embrace such a fluid identity but it’s testament to The Whtney’s ambition 
that they’ve opted for something so bold."






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