Wednesday, 11 March 2015

OUGD406 Brief 3 - Freytag Anderson

A logo becomes a floorplan in great new Freytag Anderson work
"Its Nice That"

Freytags / Fraher concept is extremely clever it is the idea of the exhibit 
architectural floor plan and net matching 'F' this relates to the exhibition
title being 'F'

“The intersecting compartments or rooms create a simple graphic device 
for containing text, images and texture,” the designers say. “A vibrant red
 accent colour supports the minimal yet functional aesthetic.” Rolled out 
across stationery, a soon-to-be-launched website and internal presentation 
documents, it’s a really impressive idea executed to perfection."





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