apprenticeship in lithography and had begun teaching typography
at the Basel School of Design. His colleagues and students were
integral in adding to work and theories that surrounded the Swiss
International Style, which stressed a belief in an absolute and universal
style of graphic design. The style of design they created had a goal of
communication above all else, practiced new techniques of photo-typesetting,
photo-montage and experimental composition and heavily favored
sans-serif typography.
He taught for several years at the Basel School of Design and he was not
there long before he replaced Emil Ruder as the head of the school. The
Swiss International Style, and Hofmann, thought that one of the most
efficient forms of communications was the poster and Hofmann spent much
of his career designing posters, in particularly for the Basel Stadt Theater.
Just as Emil Ruder and Joseph Müller-Brockmann did, Hofmann wrote a
book outlining his philosophies and practices. His Graphic Design Manual
was, and still is, a reference book for all graphic designers."
We were really inspired by Hofman's swiss style and clean sophisticated
design we were particularly inspired by the covered up type Charlie
had done for a previous project at A-Level we felt this was relevant enough
for us to have a go ourselves for this brief because of the concept.
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