OUGD406 Brief 3 - Analysis

Studio Brief 03 - Collaborative Practice 

- Leeds Library Exhibition Branding

Working as part of a creative team put together a pitch for the concept, 

branding, identity and promotional collateral for the Book cover exhibition 

at Leeds Library.

Create an engaging, identity and promotional campaign for the Book cover 

Exhibition. What is unique about this exhibition? How can the content, location, 

exhibitors potentially inform your design treatment. Who is the target audience? 

What do they need to know? How will you engage with them?

Considerations you should be aware of and include are:
- Location
- Times
- Content
- Exhibitors
- Social media, links, hashtags etc
- Contact Details
- Format
- Signage, way-marking
- Opening night Invites

Restrictions:
- Costings: be aware of reproduction costs to ensure you don't propose something unfeasable
- Production: collateral must be reproducible using the college resources.

Requirements

Documentation must include evidence of time-management, planning, dissemination, independent and collaborative practice
Organisation, planning and presentation for a 15 minute pitch of your ideas and concept

Deliverables

• 
  
• 15 minute pitch/presentation of your proposal
• Mock-ups of key pieces of print/digital collateral
• Evidence and documentation of collaborative practice

My Analysis

To work in given groups  to brand our library exhibition we are
competing against 10 other groups not including our group..
The branding must be affordable and able to be re produced using
the print facilities in college. We should create things such as
invites an names badges, we should consider our surroundings and
work.