OUGD406 Brief 2

The Brief
Design and produce an A4 two colour screen printed book cover 

for your given visual culture theory book to be exhibited alongside 

Level 05 resolutions at Leeds Library.

Your design must work as a standalone poster for the purposes of 

the exhibition but also as a completed jacket design including; front, 

back, and spine complete with blurb, publisher logos, ISBN numbers, 

etc. Before undertaking the design you must consider and demonstrate 

awareness of the constraints associated with publishing.

Considerations

You should undertake research into both the content of your given book, 

the theory and the theorist. Are their any visual semiotics associated 

with any or all of these and how could you use or exploit these within 

your own design treatments. You should aim to identify within your initial 

research an aspect of the publication which you feel you can effectively 

communicate through the medium of a book cover.

Begin your visual research by exploring celebrated book cover design, 

these should include but not be limited to the following:

• Chip Kidd
• Peter Mendelsund
• Jessica Hische
• Oliver Munday
• Jennifer Carrow
• Shirley Tucker
• David Pelham

Avoid limiting your visual investigation into only book cover design, 

undertake a broad and varied exploration of visual communication.

Deliverables

• Design sheets.
• A4 Two Colour Screen Print - final design
• Final printed book jacket design
• Blog.