The Brief
Live Brief: Secret 7”
Design a 7" record sleeve for one of the following 7 artists:
The Chemical Brothers - Let Forever Be
The Supremes - Reflections
The Maccabees - Go
Peter Gabriel - Sledgehammer
The Rolling Stones - Dead Flowers
St. Vincent - Digital Witness
Underworld - Born Slippy
You should aim to visually explore the artists and tracks, through
the context of the secret 7 competition. You are competing against
1000's of submission from all over the world, how can your
design/designs stand out. What are the obvious responses? How
can knowledge of these inform your own visual investigation.
100 designs for each track will be selected, pressed and printed to
be exhibited and sold for £50 to raise money for the Nordoff Robbins
Charity. Creatives from around the world are invited to interpret
the tracks in their own style for every 7”.
Considerations
personal perspective, how do you interpret the content, lyrics,
genre, style etc in a visual sense. Begin but don't limit your visual
research by examining celebrated music artwork designers including;
Peter Saville
Jamie Reed
Annie Leibovitz
Storm Thorgerson
Fred Deakin
Mark Farrow
Leif Podhajsky
You need people to see your work and the essence of graphic design
Peter Saville
Jamie Reed
Annie Leibovitz
Storm Thorgerson
Fred Deakin
Mark Farrow
Leif Podhajsky
You need people to see your work and the essence of graphic design
is communication. There is no value producing work for it to be placed
in a drawer. Often the best work or best ideas are the ones that people
have seen. You must get use to distributing your work at the any
available opportunity.
Remember design is about doing.
This is an opportunity to visually and conceptually exploit every
Remember design is about doing.
This is an opportunity to visually and conceptually exploit every
possible angle of your ideas. We are expecting a visual feast of ideas
before you even consider resolving the problem.
Requirements
- Final resolution as specified in the competition brief.
- Examples of the four sleeves you didn’t select to enter.
- A min of thirty “thumbnail” possible design treatments and
- Documentation on your blog and design sheets.
Mandatory - Deliverables
- FIVE visual variations of your chosen record sleeve.
- Design Boards which document your final Design
My Brief Analysis
To be inspired by music to create a unique, stand alone 7"
record cover (front only) for the secret 7" competition to
help raise money for music therapy, Single out of the 7 which
song you would like to design for. To look at not only vinyls
but artists, brands etc. for influence not all albums are
inspired by albums.
To be inspired by music to create a unique, stand alone 7"
record cover (front only) for the secret 7" competition to
help raise money for music therapy, Single out of the 7 which
song you would like to design for. To look at not only vinyls
but artists, brands etc. for influence not all albums are
inspired by albums.
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