Canons - a general law, rule, principle, or criterion by which something
is judged.
The golden Ratio
The Golden ratio is any number simultaneously divided by 1.618…
this splits the measurement in an exact proportionate way. This rule is
not often applied as it is believed to be untrue - many popular pieces
of art & design such as the Mona Lisa & the Apple logo coincidentally
fit into the golden ration grid although there is no proof that the actual
designer/painter used this canon to create their masterpiece the golden
ratio is mostly myth and left for the designer itself to decide wether or
not it is good principle. I personally do not believe in the Golden Ratio
as there is no evidence to support that it works I think there are far more
good design structures around to use than something that cannot be proven
works - "Strictly speaking, it's impossible for anything in the real-world
to fall into the golden ratio, because it's an irrational number,"says Keith
Devlin, a professor of mathematics atStanford University. You can get
close with more standard aspect ratios. The iPad's 3:2 display, or the 16:9
display on your HDTV all "float around it," Devlin says. But the golden
ratio is like pi. Just as it's impossible to find a perfect circle in the real
world, the golden ratio cannot strictly be applied to any real world object.
It's always going to be a little off."
In my publication I would like to consider using the Van de graaf
and creating my own structure using columns and rows that
other publications use.
The golden Ratio
The Golden ratio is any number simultaneously divided by 1.618…
this splits the measurement in an exact proportionate way. This rule is
not often applied as it is believed to be untrue - many popular pieces
of art & design such as the Mona Lisa & the Apple logo coincidentally
fit into the golden ration grid although there is no proof that the actual
designer/painter used this canon to create their masterpiece the golden
ratio is mostly myth and left for the designer itself to decide wether or
not it is good principle. I personally do not believe in the Golden Ratio
as there is no evidence to support that it works I think there are far more
good design structures around to use than something that cannot be proven
works - "Strictly speaking, it's impossible for anything in the real-world
to fall into the golden ratio, because it's an irrational number,"says Keith
Devlin, a professor of mathematics atStanford University. You can get
close with more standard aspect ratios. The iPad's 3:2 display, or the 16:9
display on your HDTV all "float around it," Devlin says. But the golden
ratio is like pi. Just as it's impossible to find a perfect circle in the real
world, the golden ratio cannot strictly be applied to any real world object.
It's always going to be a little off."
Van Der Graaf
The van der graaf layout design is normally used for publications.
This like the golden ratio uses ratio's to create its structure, most commonly
used is the 2:3 proportion. The canon works on almost any page size.
This canon was made popular by Jan Tschihold. Although this layout
could not be applied to everything the use on a publication would give
a good strong structure and basis to design on.
Finding Grid Systems in Publications/Print
 |
| Hyde Park Picture House The publication has used a 4 column grid which then widens to a one column grid at the top. |
 |
| 2 column grid which divides down to a column grid |
The use of columned structures in popular magazines and
newspapers are a common form of layout which I have
found out myself after analysing a few publications. Most
articles use between 2 & 4 columns depending on the size
of the publication, this makes the article easy to read and clear.
In my publication I would like to consider using the Van de graaf
and creating my own structure using columns and rows that
other publications use.
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