Kickstarter is a web service for 'crowd funding' projects,
products and businesses. Members of the public can pledge
money towards projects ranging from music to technology
to food. Your assignment for this week is to produce a logo
design for a Kickstarter project of your choice. You will
also consider and plan various branding strategies for your
chosen project showing how your logo will enforce this brand.
Your logo will incorporate your knowledge of the project and
it's creators having fully researched its origin. You will also
consider carefully the market and or social context to which
it belongs (e.g. music genre, locale, etc.).
Once you have developed and designed an effective logo you
Once you have developed and designed an effective logo you
will demonstrate how this will appear on at least 2 deliverable
elements (e.g. Poster, packaging, CD, advert, website, etc.).
Note:
It is recommended but not essential that you contact the owners
Note:
It is recommended but not essential that you contact the owners
of your chosen Kickstarter compaign for advice/feedback on
your design. Experience gained in liasing with potential clients
can be discussed in your PPP blog.
Considerations
There are many variations and contradictions about what makes
an effective logo and of course these wil change depending on
what or who the logo is for. Therefore it is important to commit
to research about logo design as well as contextual aspects related
to the project / product itself.
What is branding? When presenting and submitting your work you
must show evidence that you have considered possible branding
strategies for your chosen project.
An effective logo must be able to work in the various branding
contexts of a company or organisation therefore you must show
that you have applied your logo to at least 2 deliverable elements
(these could be print or digital).
Requirements/Deliverables
All research, development, experiments and decision-making should
be documented in your studio practice blog with clearly labelled posts.
Your design boards must include: summary of research, evolution
of design ideas, final design, branding considerations, logo placed
on deliverable elements.
All submitted work including your blog should be clearly labelled.
Mislabelled or confusing work may result in depleted marks.
Your work must be accompanied by an evaluation of at least 500 words.
1. A final logo design for your chosen project including images of your
logo placed in various contexts.
2. Design boards
3. Studio practice blog
My understanding of the brief…
To choose a kickstarter project to design or re-design (their logo
and or branding). To do this I must pick one with a good information
background and context. I should also create myself some criteria's
to stick by. Such as requirements like…
- Colour
-Type
-Clients requirements (if in touch)
-Communication e.g. target audience
I should produce a body of research with my design outcomes to
show I have researched into my project thoroughly, I should also
produce examples of how the logo could be used.
logo placed in various contexts.
2. Design boards
3. Studio practice blog
My understanding of the brief…
To choose a kickstarter project to design or re-design (their logo
and or branding). To do this I must pick one with a good information
background and context. I should also create myself some criteria's
to stick by. Such as requirements like…
- Colour
-Type
-Clients requirements (if in touch)
-Communication e.g. target audience
I should produce a body of research with my design outcomes to
show I have researched into my project thoroughly, I should also
produce examples of how the logo could be used.
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