OUGD504 Brief 3 - The Brief

The Brief

Based on your primary research exploring type in a specific 

geographic context, you will produce a publication entitled 

"Type in context: <name of place>". Through the summer task 

you will have collected numerous images and written copy 

about uses of typography in your local area. This content will 

then be used in your publication.

Your publication will feature images and text related to typography 

and will be printed and bound to high standard. Your publication 

will be positioned as an "art & photography" book therefore 

considerations should be made to target audience when designing 

your publication. The size, format and number of pages are entirely 

your choice.

Editorial design and binding is something that you already have some 

experience of therefore this assignment will give you the opportunity 

to build on what you have already learned about this area.

Background and Considerations

This is a 4 week assignment therefore you will be expected to produce 

a very well developed, polished piece of graphic design. Make use of 

your time carefully in order to ensure that your publication is the best it 

can be.

Content considerations:

• Research - art & photography books, grid systems, audience
• Experiments, developments, evaluate
• Type and layout
• Photo quality / editing
• Preparing your document to print

Production considerations:

• stock
• print method
• binding method
• mock ups / experiments (evaluate)
• finishes
• commercial considerations vs. access to resources

Preparing documents to be sent to print - any considerations in regards 

to print methods (digital or offset)
Understanding colour/ink and related standards and systems (CMYK, 

Pantone, etc.)
iIdentifying spot colour, spot varnish, die cut, emboss, and other finishes 

in digital art work ready for print

what printers will be expecting - marks, bleeds, etc.

Requirements

The focus of this module is design production therefore you must 

consider very carefully by what means you produce your publication. 

Any considerations and discussions about production methods and 

processes should be documented in your blog.

Your work must demonstrate an in-depth understanding of all the facets

 of publication design and production. This will be communicated through 

your blog, design boards and finished publication.

Deliverables

1. Finished publication

2. Studio practice blog

3. Design boards

4. Any mockups / experiments

5. Evaluation (500 words)