OUGD405 Brief 1 Primary Research

Photo frames In Leeds City Centre

1. Tkmaxx
Travelling frame, the background
in the frame is stamps from different
countries this is really well considered
and matches the frame successfully.
No dimensions.

2. Tkmaxx
Simple frame, Simple frame simple
background, clear and simple not that
eye catching.

 3,4,5. Tkmaxx
Geometric/patterned frames, these 3
frames have geometric/patterned
backgrounds directly following from
the design of the frame, this is simple
and looks good it is a good way of
selling the product the reason I feel
this is successful is because it has an
individual character compared to some
of the more simple designs.

6. Paperchase
Owl frame, Simple typography
background and illustration it fits
well with the quirky design of the
frame this is something I would like
to do for my set.

7, 8. Paperchase
Flower frame, another quirky typography
background design with a simple
illustration.

9. Wilko's
Loop frame, I dislike this frame it
feels too clipart-y it is simple and
uses shape but is not aesthetically
pleasing this designed is used in
majority of their frames.














There is a clear difference between the higher brands such as TKMAXX 
and Paperchase the design inside there frames is well thought out compared
to a cheaper brand such as Wilko's although Wilko's frames are just as good
as the higher brands the frame insert is a disservice to the product.