The golden ratio is a similar concept to the rule of thirds,
like in the rule of thirds there are 4 intersecting points which
are main focal point of design, in the golden ratio without
explaining looks like this...
Inside the curved area is the golden ratio this is what is
accosiated with things that are defined with beautiful
things, arguably it can be applied to almost anything
so you could argue it isn't really pliable. For example the
apple logo...
As you can see it fits perfectly but when the designer of apple
logo Rob Janoff when janoff was asked how he design the logo this
was his response which clearly suggests he had no intention or used
the golden rule to design the logo.
"The apple shape changed slightly from my original design in the
early 80's. The design firm Landor & Associates made the changes.
They brightened the colors, they made the shapes much more symmetrical,
much more geometric. When I designed it I pretty much did it freehand.
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