OUGD403 Brief 1, Final Crit - The chosen one

Final 10 Letterforms

These are my final 10 letterforms, (from left to right) the first one

I have exaggerated the bottom half of the letter making it wider

and more dense. The 2nd letterform is repeated letters due to the

significance of when you laugh you elongate the speech etc

Haaaaaaa, The next letterform is based on banana's and the

comedic sketch of falling on a banana skin.

The first of the set here I have squished the letter horizontally

to give a long thin effect as a reminder towards clowns with their

varying height and weights. Next is an exaggeration of serifs (top)

heavy. Lastly also exaggerated serifs but free-er due to the silliness

it reminded me of humour although less effective when filled as

appears more negative and sadistic.

The first and second type are also an exaggeration on height I

have moved crossbars and up on the first and reduced the size of

the second to like condensed and bold, Lastly clown type this

is a direct link to humour universally it is linked to comedic representations.