Wednesday, 18 May 2016

OUGD505 Brief 2 - Evaluation


This brief has been a big eye opener to me. I enjoyed learning about my subject thoroughly although it  was difficult at times to come to terms with as it is quite a sensitive subject. When researching for this brief I learnt more about campaigns and the strategies and tactics used to engage and audience - one of the most effective ways of campaigns were shock tactics as i have talked about these before my blogging. 

My campaign was really informed by research and this shows often in other briefs a concept has not been clear - once getting my concept my ideas flowed freely, because my concept was so strong I didn't struggle creating content and there is still room for me to expand my project in the future.

Overall I enjoyed this brief i feel i have created something both positive and professional, the tone of voice is both friendly and stern, if i were to do anything differently it would be to do some more collateral I feel I could of created an app swell this would be really effective for my target audience. One thing I didn't do well was my design to research ratio - I believe i put in too much time researching and less time designing although my outcome is successful it would of been valuable to explore my process' further.

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