OUGD505 Module Evaluation

This module has been particularly challenging for me, I have learnt how to use skills I have learned through out the year - In particularly researching appropriately and applying it to a concept, concepts are become glaringly clear that they are needed to create success in work. I feel like I am progressing as both a person as a designer, I believe I am beginning to analyse more thoroughly and critically but still feel there is room for improvement.

Some of my strengths in this module is my professionalism, I feel i am becoming more confident in my designs and stronger in my conviction. I am becoming less doubting in both my work and myself this is really big step forward for me. I also feel that my time management is becoming confident, I am managing my time really effectively and learning that this is key to productivity and successful work.

My weakness this module would have to be evaluating my work, I still feel I am not writing as critical as I could - I intend to work on this over summer and next year as I wish my writing and evaluating of my work to be as strong as my design.

my favourite of the 2 briefs would have to be 'product range and distrubiton' this has allowed me to explore something I am interested in and apply it to graphic design, this brief has allowed to me to have a little more freedom and less restriction in what I do. Because of the this brief I have gained and enjoyment for publication  design although still favourable to printing.

next year I would like to do more printing and publication design, as I feel this is were I am more confident. Not only this but I would like to work on my weakness's.

Overall I have enjoyed this module as it has allowed me to explore my own practice further rather than being directed, I like the freedom to design something I want.

OUGD505 Brief 2 - Design Boards

OUGD505 Brief 2 - Evaluation

This brief has been a big eye opener to me. I enjoyed learning about my subject thoroughly although it  was difficult at times to come to terms with as it is quite a sensitive subject. When researching for this brief I learnt more about campaigns and the strategies and tactics used to engage and audience - one of the most effective ways of campaigns were shock tactics as i have talked about these before my blogging. 

My campaign was really informed by research and this shows often in other briefs a concept has not been clear - once getting my concept my ideas flowed freely, because my concept was so strong I didn't struggle creating content and there is still room for me to expand my project in the future.

Overall I enjoyed this brief i feel i have created something both positive and professional, the tone of voice is both friendly and stern, if i were to do anything differently it would be to do some more collateral I feel I could of created an app swell this would be really effective for my target audience. One thing I didn't do well was my design to research ratio - I believe i put in too much time researching and less time designing although my outcome is successful it would of been valuable to explore my process' further.

OUGD505 Brief 2 - Personal Attack Alarm/instructions

Inspired by my whole campaign I felt it would be appropriate to use a personal attack alarm as part of my pack. Using my logo I applied a sticker to the personal attack alarm to make it relevant to the campaign, these could be given out at universities and colleges even UCAS fairs. Alongside the alarm it is important to have a clear guide on the ins and outs of how to use the alarm. Using the document that came with the actual alarm I re-wrote  and appropriated the information, using my colour scheme and design. 

OUGD505 Brief 2 - Stickers

After creating both my guide and posters, to expand the campaign I made some stickers which could be used to advertise, It could also be placed onto packs to be sent to the Universites or students.

The stickers themselves where created with the logo. The logo speaks volumes which means it could be easily applied to other material to support the campaign.

After creating the stickers I explored how I could use them, by getting hold of a variant of envelopes and parcels, these where to help me explore how I could send my campaign out. The most appropriate envelopes were foiled, and black envelopes because of the consitency of colours - it would of been great to get hold of a semi transparent envelope this would be a fab way of sending out my campaign to students and uni's.

OUGD505 Brief 2 - Website

Alongside my poster campaign and leaflet/guide I felt it was appropriate to create a website too - this will target the age range of students so not only can the information be accessed while at uni but can be accessed at home too.

There are several features in my website design such as the 'Quick hide me' button upon clicking this you will be rediverted to google, if it all you felt umcofortable when looking at the website and someone came in the room. 

Additionally to all the information in my guide I have created 2 extra pages called 'report a crime' and  'university and student pack' the pack page will be were universities and students can request packs for either themselves as students or for the actual university these will be free of charge, ideally this campaign would be funded by the government or universities themselves. All my supporting materials are cheap to acquire apart from personal attack alarms but these would be well worth the purchase. Moving on the 'report a crime' page will allow users to report a crime in confidence to the police, this will be done with support of a councillor. This page is for those who feel confident enough.

OUGD505 Brief 2 - Booklet guide

My booklet guide coinciding with my poster set was inspired by feedback from my peers, my peers suggested rather than telling people what is right and wrong I should try a new approach by targeting students and telling them how they can protect themselves in certain situations as some attacks could be prevented, with the help of friends I wrote up lists of how to keep safe e.g. in a nightclub. At the back of book i have included some important information for those who need help. 

Similarly to my posters my cover again is used to cover up information, keeping my design cheap so it can be reproduced my entire guide is in black and white, only the spine is in neon green like the posters which keeps the campaign consistent.

OUGD505 Brief 2 - Posters

The design of my poster was inspired by my publication research, one of the publications had used trace paper for the cover of the magazine - this gave me the idea to create an interactive poster with a myth on the front and the reality in the back, by making the poster interactive it means students are more likely to engage when layers are together both texts are readable but it becomes clearer when lifted directly correlating with my campaign name 'lets be clear'. The green really stands out in this poster, this is important - I wanted to make the design pop and grab attention.

I have done a total of 3 posters, although I have only done 3 there is possibility to expand the poster campaign as there are many other facts and myths that could be discussed.

These facts and myths are intended to aggravate the reader wanting to confirm what they first read is wrong. In some cases this will also make people who were thinking of committing this crime aware that sexual assault is no myth and it is not ok.

OUGD505 Brief 2 - Gif/Move, Lets be clear.

This gif was made for the purpose to use on social media this means my campaign can be used both anolgoue and digitally this will mean it can reach a further audience. To make this gif i used photoshop, I am really enthusiastic in learning to do some more animation in the future. These gifs could then be progressed further down the campaign.

OUGD505 Brief 2 - Guide Development

Once my poster  ideas were well on the way the layout and design of my guide was fairly straight forward, I explored binds, and possible folds - I tried to chose the most efficient and cost effective fold. This is really important as the cheaper the leaflet is the more can be produced and distributed..

I want the design to be really easy and clean to read so that the information is the goal. To do this I have avoided illustrations and drawings from my design. This is not to say I have not experimented with line illustration in my publication see images.

here is a mock up of my design, to check this works I asked peers for feedback, although they liked the design they felt that the typesetting and layout needed to be improved inside. It  was also mentioned that the name of the guide was not appropriate as this was the campaign name - I changed this it was between 'staying safe' and 'facing the facts' this was favoured most. And tallied up the message of guide.

Since the mock up I have worked on the layout and cover.

OUGD505 Brief 2 - Poster/logo Development

These are some of the examples of the process involved when designing my process, my original designs, were garish and over complicated - I have not only explore just this idea but my other ideas such as creating digital posters, and animations.

I have explored using colours such as teal and oranges, I chose to explore with these colour because they appear more gender neutral because my campaign is to be for both genders my poster needs to deliberate from either gender. This is incredibly hard to do.

In my developments I have explored stock choices, interactivity and colour connection - all of these combined are the key to creating both a visually appealing post but a eye catching one too.

In the process I continually asked for feedback both from peers and friends/family this was so I could get a fresh eye.

When developing my posters further I explored layering, this appeared to be successful as a friend on first glance was shocked with what was written - he mentioned that I should try using the spacing between text to overlap - so that both quotes are visible.

My logo deriving from my concept, needed to be clear and straight forward but also stand out across my campaign to do this I decided that a logotype would be the best solution for this task.

I explored with typesetting, Line width, depth, colour and shadowing. The best feedback was from the one off shadowing it was said that this stood out from the rest but didn't over complicate - this design meant it wouldn't take away from the overall information.