OUGD505 Brief 2 - Product, Range and Distribution

Examine graphic design outputs relating to social, political and 

ethical change. Aim to increase your awareness of historical 

examples plus contemporary practice that is responsive to 21st 

Century issues. Be sure to note the relationship between medium 

and message.You should then produce a body of research work that 

explores the connections between these concepts and their respective 

design outcomes prior to your own practical and conceptual exploration 

of possible products, ranges and methods of distribution that may be 

suggested by your preferred content or, indeed, those that reflect your 

own ideologies, concerns and/or ambitions.

Part 1: Based on the introductory workshops, develop a practical, visual 

and contextual investigation of a specific subject. You should aim to develop 

research from a range of primary and secondary sources in order to fully 

explore the opportunities for informed creative development. Your research 

and development of this part of the brief should be documented on your 

Studio Practice blog and will be presented as part of your interim concept 

pitch.

Part 2: Devise and develop a body of practical work that both distils your 

knowledge of an identified issue and demonstrates your ability to tap into 

the market potential for socially, politically and ethically-driven design. This 

output should still work within the broader creative and professional contexts 

of graphic design but could be based around ideas of awareness or protest. 

Examples of potential deliverables include (but are not limited to):

materials relating to an issue-led campaign (this could be one affiliated to an 

established organisation or a more ‘guerilla’ approach)
a poster series
a booklet/publication/manifesto
a web/digital platform
placards, banners or a set of badges
a range of products or merchandise that communicate your identified core 

message

Your contextual research, critical observations and reflective evaluations should 

be documented on your Studio Practice blog and summarised within reflective 

content that supports your design submission. Your response should explore the 

relationship between product range and methods/media of distribution as well as 

specific audiences, contexts and appropriate tone of voice.

Requirements and Deliverables

-As defined by your interpretation of the selected brief.
-You will need to meet any mandatory requirements specified on 

individual briefs.
-In addition to the submission requirements for the briefs you will need 

to evidence the research, development and production of your resolutions.
-Your work should be documented through regular labelled posts to your 

Design Practice Blog.
-Correct labelling of your work on your blog is essential. Failure to organise 

your work clearly will affect the assessment of your work.
-Your response to the brief should be supported by a rationale and evaluation 

of your work in relation to the initial brief.

-Resolutions & Products appropriate to your selected brief(s).
-A minimum of 5 x A3 design boards/design sheets (submitted as PDFs) 

articulating the selected research development, resolution and contextualisation 

of your work.
-Posts to your Design Practice blog demonstrating your ability to effectively record,

 document and critically evaluate the progress of your work in relation to your own 

intentions and appropriate areas of contemporary creative practice.

My response

At this point I am not sure on what I would like to research in response

to this brief to do this I will create a mind map to get the ball rolling,

we are visiting the peoples history museum this will hopefully give

me some influence! To manage my time effectively I am going to create

a detailed day plan to help me manage not only this brief but also brief 1

and the other modules. I look forward to the results of this brief.