OUGD505 Brief 2 - Primary Research, Survey

To gain a better knowledge about sexual assault first hand I asked non other than friends and family through social media on a questionnaire survey panel this will help me direct my campaign and generate a target audience - making it the most beneficial it can be. I started off by asking some basic questions to see who is answering my survey such as gender and age in total 33 people answered of that 70% were female I would of preferred an equal value so that it was representative of both genders.

My next question is something I needed to establish in the eyes of other people is a problem I see as a problem.. a problem to others. Looking at these results it seemed pretty conclusive something needs to be done about sexual assault.

I also wanted to determine if any of the people I asked had been effected or knew anyone effected the answers were pretty much 50/50 but this is still a large number if we were going by the whole population it would be 1 in 2 people near about which is concerning.

I then asked which way they believed would be the most effective way of preventing sexual assault the most results were around a campaign of awareness, this means I should be targeting the next stage of this brief on creating a successful preventative awarness campaign.

I also wanted to know if there were any bias towards gender as in many campaigns it is biased towards women - in this day and age I believe we need to make the move towards equal rights. Men are just as easily effected by sexual assault. As seen in my research men are less likely to report a crime due to embarrassment.

Who should I target? from these results I believe around 18-25 which is around student age.

Additionally I wanted to know what people believe sexual assault to be, sexual assault and harassment are categorised separately although have similar states. Harassment and sexual assault can be both physical, verbal and non verbal so the answer to this questions should be all of the above, this proves that not everyone is aware on what it is.