OUGD505 Brief 2- Frank.

Rather than just looking sexual awareness campaigns I believe it is higlht important to look at other awareness campaigns to see how they have targeted their audience, in particular I am looking at frank.

Talk to frank is the longest running anti-drugs campaign the UK has had. But has it stopped anyone taking drugs? Ten years ago a police Swat team crashed into a quiet suburban kitchen and changed the face of drugs education in the UK
The campaign itself is clearly aimed at young adults this is reflected through its site and tv ad campaign - although it is not limited to that age range as anyone can be effected by drugs much like sexual assault.

The site is overall highly interactive, this could be something my campaign could benefit from - the more interactive something is the more likely someone is to interact with it.