OUGD504 - Brief 1 - Response to inspiration

Looking through leaflets other people have designed I'm particularly
inspired by Jefferson Cheng's wedding invitation the idea of having an insert
of information while having a neat piece of artwork disconnected really
appeals to me while most leaflets are really uninteractive this is really
simple and encourages the user to interact with it ! I would normally throw
away leaflets without a glance but by making a connection with the
audience it really appeals.

http://www.jeffersoncheng.com/Wedding-Invite

OUGD504 Brief 1 - Inspirational Leaflets

OUGD504 Brief 1 - Folds

To continue with the brief I wanted to determine what fold to use
ideally I would like to use a simple fold due to the brief being a week
long if i chose a more complex fold i may come across some difficulties
setting up they layout and realistically if i were to create the document
as a complex fold it would be very costly to be printed at a commercial
printers.

I did a variation of folds over the session and then picked out some of
my favourite folds to describe in more detail.

Mountain Fold
To create this fold you will need an A4 piece of paper diagonally cut
off the top of the paper then fold as many ways as you wish.

Square Fold
Take an a4 sheet fold 3 times length ways then again and again the
opposite direction. The cut away the sides to create a cross like
so...

Double leaflet fold
A4 card fold into four as shown one fold will be bigger than the
others the other folds should then fold in the smaller sections.

Triangle/Pyramid fold
Take an A4 sheet and fold 2 corners (landscape) in to create a pyramid
then fold the corner in again the take the side of the sheet you haven't folded
and turn in the corners once you will be left with a strip then fold the strip
inwards to finish off with.

Letter Fold
To create this fold you need square paper  fold all corners inwards
diagonally to look like a letter then fold the piece in half so it looks
like a small leaflet.

After experimenting with different types of folds in the class we decide
which was the ultimate fold! Drew's complicated fold looks great and
folds really well although practically it would be expensive to reproduce
a one off would be the cheapest soloution.

For this brief ideally I need to consider what stock I should use as almost
all these designs require a reasonably thick malleable piece of card
so the folds stay in the paper rather than being unaffordable or too
flimsy!

OUGD504 Brief 1 - Inspiration

OUGD504 What is the design process?

What is the design process?

The Students Process/ My Process when preparing and doing a brief
1. Receiving the brief and analysing the key things I need to know and
consider.
2.Research from the knowledge I've aquired on the brief looking for
information and relevant inspiration.
3.Fine tooth coming my research i would then use this to inspire my
ideas/thumbnails/sketches/concepts.
4. Before running off with just one idea I would ask for feedback from
my peers on which concept works best and then go with that and develop
and refine my idea.
5.I would continue my final outcome continuously referring back to my
research/inspiration/feedback.
6. Feedback on my final outcome to see if there is anything I can change
at this point I don't want to be changing a huge problem in my design.
7. Id round it up by evaluating my design/faults/issues/improvements. etc.

Preparing for a client/industry/print
Most of the steps would stay the same but some would change for example
the brief! The brief would be discussed with the client in this meeting you
want to identify their wants/needs, the schedule (deadlines), specifications,
and budget! sticking to their needs is really important because it can become
not fit for purpose.

Another thing that would be added/changed would be communication keeping
in contact and constant getting back to the client is important if you don't do
this you could end up with something that you spent months on and the
client does not like it! Always ask for the clients validation only your work.

If the final output is to be printed industrially consider how the printer needs
to recieve the file, does it need a cutter? crop marks? separations? spot colours?
make sure the file is setup correctly especially the document size, mostly the
printers will have mac operators who will add things specifically to print but
ideally it wants to be ready to be set up for a run. When sending to print you
need to consider stock, cost and run size. Some things will cost more than others.

In the session in groups we created mind maps and discussed the
design process we were given a task to explain the design process
visually so as a group we decided to show the design process through
baking a cake, to make it easy for anyone to understand. We all drew
one stage each.