Bob Dylan's Album Campaign
In 2013 Bob Dylan created an interactive music video to promote
his new album, the video simulates a tv having several channels
which you can flick through every channel has a different programme
but one thing in common the characters in each programme lip sync
Bob Dylans track. It not only has the ability to change channels but to
turn the volume up and down looking exactly how a tv would appear.
http://video.bobdylan.com/desktop.html
Le Le Misque
Le Le Misque also used similar techniques using instagram to
promote their album each day a new sound clip would be released with
an accompanying animation in their distinctive style. This is a engaging
way of attracting the attention of audience by persuading them to continue
to refer back to the site to find out more, which ultimately entices them
to buy their album!
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