Context
The ways in which typography is utilised changes from place-to-place
and varies greatly in effectiveness, style, communication and aesthetic.
Graphic Designers, through training, are acutely sensitive the ways in
which type is used and abused in the real world. Although typography
in context rarely meets our expectation, this variety only serves to make
the world more interesting and diverse.
In OUGD504 Studio Brief 3 you will be producing a publication that
celebrates the richness and diversity of type as it is to a specific place.
Brief
Your task is to collect and organise photographic and copy content that
will be used in a publication entitled “A-Z: Type in context”. Your publication
will explore the typography specific to a particular place. Which place
you look at is entirely your choice – it could be home, abroad or here in
Leeds.
You must collect at least 26 photographs – at least one per letter. These
can be from road signs, shop windows, newspapers, placards, etc. For each
one that you collect you must write a short passage about the context in
which it was taken – where is it used and for what purpose? Is it effective?
Is it easy to read? Does it communicate well?
Mandatory Requirements
Photographs: The photographs should be taken to a reasonable standard
however, we are aware that there will be restriction based on access to cameras.
Good photos can be achieved using phone cameras but do ensure that they are
taken using the highest resolution possible.
Copy: Your copy should be written using formal language therefore it should
be written in the third person consistently.
Deliverables
You will collate your findings into a 5-10 minute presentation. Please ensure
that your photographs and copy is saved and backed up as they will be used
and submitted for OUGD504.
